Full-Time Travel Council Executive Director
The primary purpose of this position is to oversee the promotion of tourism, travel, recreation and convention activities for Grand County and Canyonlands Travel Region. The Director is responsible for the leadership of operation, management and administration of the Travel Council.
Received: Council Administrator
Given: Travel Council Staff
• Operation and administration of the Travel Council Office by: managing staff, scheduling work hours, conducting regular staff meetings and monitoring staff progress.
• Manages day to day operations and supervises all Travel Council employees according to the Grand County Employee Handbook
• Responsible for recruitment, developing job descriptions commensurate with duties, performance reviews, encouraging IDP (Individual Development Plan) planning, and providing strong support for successful outcomes.
• Creates an annual budget and marketing plan, monitors status, allocates appropriate proportions for administration and marketing
• Manages the departmental budget within the limits approved by the County Council
• Develops and implements programs for advertising and publicity, promotion of recreational, scenic and tourism attractions, and information sources
• Develops advertising plans, and oversees internet websites and promotional material designs
• Contracts with outside businesses, using the County procedures, for any work that cannot be completed internally
• Attends various professional shows to promote Grand County
• Develops and oversees Familiarization Tours
• Develops and oversees a public relations program
• Oversees the relationship between the Utah State Tax Commission and the Travel Council staff for: obtaining the Transient Room Tax collection reports, validating the reports for accuracy and completeness, reporting discrepancies to the Utah State Tax Commission, and following up with the Utah State Tax Commission to ensure that corrections are made.
• Participates in local and regional committees and boards, such as Utah Office of Tourism, Utah Tourism Industry Association, Utah Association of Destination Marketing Organizations, and Moab Chamber of Commerce
• Represents the Travel Council and the County with public, private and government offices and staff to enhance the Travel Council profile
• Writes routine reports, correspondence, and speaks effectively before the public.
• Administers a state contract for the operations of the Thompson Welcome Center
• Serves as the principal staff to the Travel Council.
• Collaborates, communicates and cooperates with the Travel Council Advisory Board according to Grand County Board procedures and policies.
• Other duties as assigned by Council Administrator
Knowledge, Skills & Abilities
• Tourism industry, as well as marketing strategies and effective promotion
• Local economy and changes that occur
• Area attractions, activities, businesses and associations
• Excellence in organizational management with the ability to coach staff, manage and develop high performance teams, set and achieve strategic objectives and manage a budget.
• Strong decision making skills under any circumstance, even if adverse.
• Competent in use of Microsoft Office software, including Outlook, Word, Excel and PowerPoint; Quickbooks; and accessing and searching the internet
• Strong marketing, public relations and personal communication skills. Communication skills should demonstrate passion and persuasion with excellent interpersonal and multi disciplinary relations
• Experience in developing successful publishing and advertising campaigns that meet the mission of the Travel Council.
• Create and manage budgets and staff
• Prepare financial reports and maintain financial accountability
• Prepare an annual marketing plan consisting of integrated methods of advertising
• Communicate effectively verbally, graphically and in writing; work effectively with County employees, elected and appointed bodies, businesses and developers; contacts with other departments, furnishing and obtaining information; interfacing with other governmental agencies; requiring tact and judgment to deal with and influence people; requires a well-developed sense of timing and self control.
• Establish and maintain an effective working relationship with employees and the public.
• Demonstrate success with working with a Board and the ability to cultivate existing Board relationships.
• Prioritize and manage own work schedule and influence that of staff
• Professionally furnish and obtain information from other departments.
• Typically sit at a desk or table
• Occasionally walk, stand or stoop
• Work for sustained periods of time maintaining concentrated attention to detail
• Occasionally lift, carry, push, pull or otherwise move objects weighing up to 70 pounds
• Potentially stressful, busy and fast-paced
• Extensive public contact
• Work is performed in an office or other environmentally controlled room.
• Requires frequent travel away from home and in some instances for periods of greater than five (5) days.
Education & Experience
• Must have at least three (3) years experience directly related to the travel industry;
• AND at least five (5) years experience in senior management with supervisory and budgetary experience preferred.
• A high school diploma or equivalent is required, plus three years of specialized training in public relations, marketing, general business or related field provided through college courses, professionally sponsored workshops or in-service or;
• A degree in a related field such as Marketing, Travel, Hospitality or Business Administration;
• Equivalent combinations of education and experience may also be considered when screening applications for minimum qualifications.
• Should be able to demonstrate competency in some or all of the items listed below:
o Adaptability – the ability to be flexible, versatile and/or tolerant of the changing work environment while maintaining effectiveness and efficiency
o Lead – positively influence others to achieve results that are in the Travel Council and County’s best interest
o Build Relationships – establish and maintain positive working relationships with others both internally and externally
o Foster Teamwork – work cooperatively and effectively with others to set goals, resolve problems and make decisions that enhance organizational effectiveness